As the saying goes, "seven depends on selection, two on advertising and one on operation". This is not only the definition of e-commerce, but also the operation of each platform. If it is not its own factory or established brand, every novice needs to select models when opening a new platform. Today, let's talk about how to find the popular models and popular products of Mercado Libre.

Today, Mercado Libre is still dominated by local sellers, but the number of Chinese sellers is gradually increasing.With the outbreak of the e-commerce industry last year and the experience of Amazon this year, more and more Chinese sellers began to expand the Latin American market, so the sellers settled in Mercado Libre stores this year increased at a visible rate.

Therefore, in order to occupy the market in advance, all sellers need to make more efforts in the selection of funds in the early stage.At present, the competition of 3C electronic products is relatively fierce. It is not recommended for sellers without resources to enter, so as to avoid price war.Because Mercado Libre has the title of Alibaba in Latin America, the main products in the market are just needed products.Sellers can view the main products of the platform through the daily dotd page. The products in dotd are the most popular products in each store. Sellers can view the fashion trend by observing dotd products.

Sellers can also view the products with the most searches through the popular trends at the bottom of the page, so as to determine their selection direction. They can view the products that are popular and needed by customers by viewing the recent customer searches and rankings, but they need to be vigilant about seasonal products and avoid hot search keywords caused by seasons or festivals.

Novice sellers can also use Mercado Libre's selection tool to analyze products and determine their own products, but the tool is only used as a reference for selection, and the specific selection still depends on the decision of operation.

The most difference between Mercado Libre and Amazon is that Mercado Libre attaches great importance to the pre-sales and after-sales response. The pre-sales response time is measured according to the standard. Generally, the response is the best within half an hour. Customers will respond in time and understand the required content, so as to achieve transaction immediately.Therefore, pre-sales is an element to improve sales.After sales can't be underestimated. The problems customers encounter will be fed back after-sales. Although there is no rigid requirement on the after-sales response time, solutions should be given to customers. If customers file a claim, they will face return and affect the reputation of the store.

If the number of claims of a product reaches a certain proportion, the product link will turn orange to reduce its exposure. If the claims continue to grow, the link will be removed from the platform and cannot be sold.

After the store issues 10 orders, there will be word-of-mouth, which are different colors. Green is the highest registration. The word-of-mouth of the store will determine whether the seller enjoys freight discount and the operation status of the store.If the store's reputation is red, there will be the risk of closing the store, and the store has different levels. After the sales reach a certain amount, it will be upgraded. The highest level is Mercado Libre platinum seller, which will also affect the weight and the trust of consumers.

Therefore, try to solve the problem after sales without causing claims. After the link is off the shelf, the inventory cannot be sold. It is necessary to re create a new link, and then contact the logistics service provider to move the products out of the overseas warehouse, re affix the label and re apply for warehousing.

At present, the biggest risk of Mercado Libre is that too many claims lead to the offline of links. Therefore, in operation, we should ensure the quality of products and the health of links, and pay close attention to promotion when links turn orange to reduce the impact of claims.

Due to the complex environment in Latin America, especially in Mexico, the transportation cost is relatively high compared with Amazon, so the profit of Mercado Libre is not as high as that of Amazon. Novices should better understand the relevant transportation cost before choosing products.

Although the logistics cost is much higher than that of Amazon, it is more energy-saving than Amazon in operation. You can get up without brushing a single comment on products. The platform has enough traffic and does not need to make efforts to market outside the station. As long as you carefully select products, you will succeed in more than half.

Although Latin American languages are mainly Spanish and Portuguese, the background is English, and the copywriting and problem platform can be converted from English to Spanish or Portuguese, so it is not necessary to have a small language operator, who can speak English.

At present, due to the policy reform of the platform, the number of new products shipped is only 30, but the number of new products shipped in different stores will be different. In addition, you can contact the manager to apply for more shipment. After calculating the seller's sales time, the platform will determine the replenishment quantity, so for the main products,We need to use more operational skills to speed up sales and increase the replenishment quantity.