For cross-border sellers considering developing new platforms for the Latin American market, Mercado   Libre is undoubtedly the best choice. The early investment of the platform is low, and there is no need to invest a lot of advertising resources.

 

Mercado   Libre currently has four sites open to cross-border sellers: Brazil, Chile, Mexico and Colombia. The hot selling categories include accessories, shoes and clothing, home furniture and high-tech electronic products.

 

Why do cross-border sellers have to build Mercado Libre platform?

 

1. Low threshold for sellers to understand the whole industry at low cost

 

Currently Mercado   In order to attract sellers from mature platforms, Libre has a relatively low access threshold. For many friends who have contacted Amazon sellers, the cost of contacting the platform will be relatively low. Contact Mercado after Amazon has accumulated some experience   Libre is also a process of seeing and knowing.

 

2. Have the opportunity to grow into a "big seller" with the platform  。

 

In order to promote sales and attract sellers, the platform will also tilt resources and give some sellers with better cooperation. Small and medium-sized sellers have few platform channels, and even the platform of a country is owned by themselves. Therefore, it is more likely to cooperate with the platform to do a good job in stores, so that the platform and sellers can achieve each other. Big sales may not be able to take all channels, so late comers can easily become strong in new channels, which is an opportunity for a new platform and a new blue ocean.

 

3. Multi channel, share risks equally and improve turnover  。

 

Mature operation team, add a new platform, that is, add a sales channel. The inventory turnover rate is improved and the risk is shared equally. Put eggs in multiple baskets, and the new platform is a good choice.

 

Mercado   Libre is one of the most localized shopping platforms in Latin America, with high customer loyalty, and the policies and the whole competitive environment given by the platform are very nice!!!

 

If you want to settle in Mercado Libre, Latin American cross-border services can provide you with agent entry services to escort your overseas expansion!