During the operation of Mercado Libre , not every product can be sold well, and there are also products that cannot be sold. However, it is these unsellable products that are prone to overstocking. The backlog of inventory means that there will be too many long-term storage costs. Therefore, it is important to clear the backlog of inventory in a timely manner, and Mercado Libre is becoming more and more strict with inventory management, and inventory performance may also affect the arrival of new products. So, how should we clear the Mercado Libre backlog? The following cross-border services in Latin America - Xiaobian will share a few tips and methods on how to quickly clear the backlog of Mercado Libre inventory for your reference, hoping to be helpful to you.

1. In-site promotion, bundled sales

You can use various promotional methods, such as buy one get one free, discounts and other means to achieve the purpose of selling goods. It is set that when consumers buy product A, they will get a high discount on this clearance product B, which will guide consumers to repurchase again.

2. Declare spike activity

If the store's listing star rating is sufficient and the product meets the requirements, you can apply for a seckill activity, or find an investment manager to sign up for the seckill. Try to increase the discount of the seckill, otherwise if the effect of the seckill this time is not good, it will be useless to apply for the seckill next time.

3. Off-site drainage and discounts

With the help of Mercado Libre's third-party seller service, we can promote our products to traffic channels and increase the exposure of our products. Sellers can also set discounts of more than 50% and place them on high-performing Facebook groups.

4. Multi-channel sales

It is possible to transfer overstocked products to, for example, Amazon, eBay and other platforms for sale, possibly profitably. However, in order to sell the product elsewhere, a removal order must be created in Seller Central, which will officially move the overstocked product from Mercado Libre's warehouse to its next destination. However, this is another cost.

5. Social Media Marketing

You can make good use of the global mainstream social media platforms for sales, such as Facebook, Youtube, Twitter. The premise is that you must have some English operation skills and promotion knowledge, write product promotion copy carefully, and choose some platforms with good traffic and good drainage effect to publish. product.

6. Internet celebrities sell goods

If the product has enough innovative ideas, you can consider cooperating with foreign Internet celebrities, show products through YouTube videos, so that consumers can clearly understand the product, and take the opportunity to use the traffic of Internet celebrities to promote conversion.

7. Product price reduction

The most straightforward way to clear the backlog of inventory is to take a deep discount. You can choose to reduce prices gradually, rather than drastically reducing prices in the short term. Additionally, prices can be managed directly in Seller Central. Also, if you look at the potential loss due to the lower price being considered with the help of the fee preview list, you can save a lot of money.

In fact, for Mercado Libre sellers, clearing the backlog of inventory means selling at a lower price or increasing operating costs to promote the product. No matter which method of clearing inventory is used, it is not very cost-effective. Therefore, it is recommended that you evaluate the products in the early stage of stocking, and do not cause inventory backlog, otherwise it will easily lead to long-term occupation of space, waste a lot of manpower, material and financial resources, and have a serious impact on sellers' cash flow and management operations.

That's it for this article on how to clean up Mercado Libre inventory, I hope you like it!