Nowadays, as the second largest e-commerce market in Latin America, various festivals and anniversaries in Mexico are of great significance to the e-commerce market every year. Today's Xiaobian will show you important holidays and relevant statistics in chronological order to help you understand the massive opportunities in the Mexican e-commerce market.

January 6, three kings' Day (D í a de Reyes in Spanish):

For Mexican e-commerce enterprises and other enterprises, the three kings Festival is a shopping festival that kicks off a year. The three kings' day, also known as epiphany, is a traditional Christian festival. It commemorates the allusions of the "three kings of the East" from Europe, Africa and Asia after the birth of the holy baby Jesus in the Bible. On this day, children in Mexico and other Latin American countries usually receive gifts from their parents in the name of the "three kings of the East".

So why do you have to know about this festival? According to h é ctor Tejada shaar, President of Mexico's National Chamber of Commerce, services and tourism (concanaco servytur), according to the forecast data, the three kings festival in 2022 will generate more than 17.7 billion MXI (about 1 billion USD) in sales.

February 14 Valentine's Day (D í a de San valent í n in Spanish):

Many countries around the world celebrate Valentine's day, but in Mexico and some Latin American countries (such as Ecuador), Valentine's Day is not only a festival to celebrate love, but also a festival to express family affection and friendship. Therefore, Valentine's Day is also called "the day of love and friendship" by Mexicans (el d í a del Amor y La Amistad in Spanish).

Like many other countries, this day is an important holiday for e-commerce enterprises and other enterprises in Mexico. Please note that the forecast data of the Secretariat for economic development in Mexico City (sedeco) shows that the activities related to the "day of love and friendship" in 2022 are expected to generate sales of about 1.77 billion MXI (expected to be 77% higher than the record in 2021).

Easter on April 10-17 (P á SCUA in Spanish):

Easter is one of the major festivals of Christians all over the world and one of the famous religious activities in Mexico. This year's Easter is Sunday, April 17, but it will be celebrated one week in advance, that is, from April 10.

According to Nielsen's report, 8 out of 10 Mexican families usually spend 100-450 USD during Easter, mainly for tourism, food and restaurants.

Interestingly, Diego P á Ramos, co-founder and vice president of sales and partnerships at poder I.O, a predictive service platform, said online searches would surge as early as 15 days before Easter week. More importantly, a large part of these searches are related to fashion clothing, food and tourism promotion.

Children's day on 30 April (D í a del Ni ñ o in Spanish):

Many countries celebrate children's day, but the specific celebration dates are different. In Mexico, people commemorate all children on April 30 every year, which is called children's day.

According to concanaco servytur, last year's children's Day is expected to generate 12 billion MXI (about 600 million USD) sales. In addition, a Nielsen study also shows that on the special day of children's day, 60% of Mexican parents prefer to give candy and games to their children, 19% prefer fashion clothes and 11% prefer electronic products.

May 10 mother's Day (D í a de Las Madres in Spanish):

Mexico also celebrates mother's Day differently from many other countries. Mother's Day is a special day to celebrate the glory of motherhood, which is undoubtedly a great opportunity for e-commerce enterprises.

According to a survey conducted by adolcony and released by adsmovil, 63% of Mexicans surveyed last year said they would shop online for mother's day. More importantly, 72% of shoppers said they were more willing to buy gifts through the mobile terminal, which undoubtedly strengthened the trend of online mobile shopping in Mexico and even the whole Latin America.

May 23-31 hot sale Festival:

The best selling Festival is an annual Shopping Festival launched and organized by the Mexican online sales Association (amvo), which aims to promote e-commerce sales in Mexico through promotions and discounts. Since its launch in 2014, the hot sale Festival has become one of the important exclusive shopping festivals in Mexico, second only to happy weekend.

Amvo's report shows that last year's hot sales Festival reached 18.56 billion MXI (about 1 billion USD), an increase of 15% over 2020. It is worth noting that 6% of the sales are from the tourism industry, followed by other industries (68%). In addition, amvo's research shows that 89% of shoppers made online shopping during the 2021 hot sales Festival, which also proves the importance of the hot sales festival in the field of e-commerce.

Happy weekend November 18-21 (EL buen fin in Spanish):

Happy weekend is the Mexican version of Black Friday. It was established in 2011 to promote the local economic development of Mexico. Now it has become an important shopping festival for e-commerce enterprises. Therefore, please remember that people will celebrate happy weekend on the third weekend of November. At the same time, happy weekend is also a shopping weekend that all Mexicans attach great importance to. Why? Because numbers don't lie: amvo's data show that happy weekend sales last year were 191.9 billion MXI (about 9.5 billion USD).

Even if you only look at online sales, the figures are very impressive. Compared with 2020, online sales in 2021 increased by 45% and total sales reached 31.7 billion MXI (about 1.5 billion USD). More importantly, during the happy weekend, four out of every 10 shoppers made online shopping.

Now, you may want to know what categories of products people prefer to buy during such an important shopping festival? Here is a list of the top ten best-selling categories:

Data source: amvo

Black Friday, November 25:

The fourth day after the happy weekend, Black Friday will begin. Black Friday originated from Western religious beliefs and is the second day of Thanksgiving. At present, many countries around the world, including Mexico, are celebrating Black Friday. A finder survey showed that 34% of Mexican adults would shop during Black Friday last year. In addition, according to a report by statista, online trading sales on Black Friday increased by 167% compared with normal trading days in 2019.

Therefore, although we have not yet obtained the total sales generated by Black Friday last year, in any case, Black Friday is a shopping day that Mexican e-commerce enterprises must pay attention to.

November 28 Cyber Monday:

You may have found that November is the golden month in the field of e-commerce in Mexico. Therefore, like many other countries, Cyber Monday, which appears on the first Monday after Black Friday, is a shopping festival that can draw a successful end to November.

Cyber Monday is another Shopping Festival created by the United States. All e-commerce enterprises have the opportunity to obtain massive sales on Monday through the Internet. Many countries around the world will celebrate Cyber Monday, and in Mexico, Mercado Libre, Amazon and many other local and global enterprises also choose to seize this promotion opportunity.

Christmas on December 25 (Navidad in Spanish):

Christmas, also known as Christmas, is not only a sacred religious festival, but also a global cultural and commercial phenomenon. Christmas celebrations are held all over Mexico. In addition, Christmas is also a year-end promotion opportunity for Mexican enterprises.

Usually, all transactions and promotions start a week or two before Christmas and have great sales potential. Concanaco servytur's forecast shows that last Christmas is expected to bring more than 500 billion MXI (about 24.6 billion USD) sales to business and services. It's incredible, isn't it?

Christmas and happy weekend are undoubtedly the most important e-commerce shopping festivals in Mexico. Therefore, please be sure to plan your Christmas promotion carefully!