The operation of Mercado Libre is the most important link for cross-border e-commerce sellers. Without operation, the seller's products cannot be sold. So how should beginner sellers manage Mercado Libre well? Let's follow the editor of cross-border services in Latin America to learn about it.

1. Adjust your mentality

First of all, if you are a beginner of Meikeduo, you must be mentally prepared. At present, the new crown pneumonia epidemic has spread to more than 200 countries and regions, which will have an impact on the global economy. At this time, you should always pay attention to the changes in the policy, even if the sales are not very good, don't be depressed. Keep doing what you are supposed to do, and when the epidemic is over, your skills will improve.

In addition, if you are not originally a mask product, please do not blindly follow. When everything was in place, the policy changed. So, in the face of this hot spot, you must calm down and think about whether you can take the risk.

2. View various data

Sales, Drainage, Conversion. From this data, you can see whether your store is adjusted correctly. If it increases, you continue to optimize your method of operation. If it declines, a new plan must be formulated to prevent it from falling again; the second is to look at the keyword ranking, which is an important indicator to reflect the listing effect and the focus of subsequent optimization; the third is to look at consumer information. This is the best channel for product performance feedback. Any after-sales problems and disputes should be dealt with in a timely manner, and a product optimization plan should be formulated for customer feedback.

3. Check information outside the station

Because FBM is an overseas warehouse model with many customers, sellers don't need to worry, just pay attention to inventory and delivery. Promotional advertisements should also be paid attention to. It is not only closely related to product exposure and conversion, but also part of your capital outflow. Check the cost and make a budget; don’t forget to look at the drainage effect outside the site, modify the promotional posts with poor effect, actively explore new platforms, and use different social networks to attract traffic.

4. Detail optimization

After reviewing the data and other relevant information, the next step is optimization. The quality of the product, the competitive advantage of the listing... all need to be optimized. Keywords must be optimized, because the hot spots of MeiKeduo often change. Sellers can get references from the best-selling products on the homepage and optimize them according to the characteristics of their own products. Finally, as a multi-platform company with user experience as its top priority, after-sales details cannot be ignored.