Another annual Hot Sale will be held in Mexico in May. At that time, many local companies in Mexico will participate in this online sales event, providing their customers with product discounts and exclusive promotions.

Hot Sale is a national year-end shopping event launched by the Mexican Association of Online Sales (AMVO) in 2014 to stimulate the economy by encouraging consumption and to drive e-commerce sales in Mexico through promotions and discounts. Therefore, this event is very important for cross-border e-commerce sellers to increase their store sales.

This year's Hot Sale will run for 9 days, starting on May 23 (Monday) and lasting until May 31 (Tuesday).

The companies participating in this Hot Sale 2022 promotion are as follows! Among them are Mercado Libre , LINIO, Wal-Mart, major Mexican local retailers and brand malls. It can be seen that the Hot Sale has a wide range of promotions.

At the very beginning, the Hot Sale only lasted for 4 days, but starting in 2018, the Mexican Association of Online Sales (AMVO) decided to increase the number of days of the promotion.

According to the 2021 Hot Buy Expectation Report compiled by AMVO, 23% of consumers will spend 3,000 to 5,000 pesos (equivalent to RMB 989-1,648), and 20% will spend more than 10,000 pesos (equivalent to RMB 3297 yuan).

Among them, according to a report by Mercado Ads, Hot Sale 2021 increased by more than 15% compared to the previous year, and only in Mercado Libre, during the event of Hot Sale 2021, the platform’s purchases increased by more than 37%, which is 2.5% of the national market. Times, the above data we can see from the Mercado Ads report graph.

 

(Image credit: Mercado Ads)

At the same time, during the Hot Sale event, the number of visits to Mercado Libre’s website increased by as much as 22%, with 18 million visits per day and more than 2,700 searches per minute, including well-known brands such as China’s Xiaomi, American Nike, and German Adidas.

At the same time, in preparation for this discount, Mercado Libre and Ipsos produced a data report to understand consumers' purchase intentions in Hot Sale 2022.

According to the research report of IPSOS, in Hot Sale 2022, the category with the highest online purchase intention is clothing and footwear, accounting for 54%, which is still the most popular among online shoppers; secondly, technology products account for 42%, and mobile phones account for 42%. and accessories account for 40%.

According to 2021 data from Mercado Ads, the top sellers are apparel and footwear at 52%, products such as home, beauty and personal care at 49%, and furniture and gardening at 35%.

In this Hot Sale 2022 event, according to multiple parties, the Hot Sale promotion in Mexico is divided into two stages:

Pre Hot Sale (5/16 - 5/23);

Official promotion Hot Sale (5/24 - 5/31);

This Hot Sale 2022 promotion is a magic weapon to hit the store's high sales in May. Sellers need to prepare the main products to participate in this event and do a good job in the promotion of product preheating to ensure better product exposure.